Every new advert I see pushes the creative boundaries further and further than ever before, this is because an advert has to provoke a reaction during an ever reducing time frame otherwise its not even noticed and the message it carries is not passed on. The following two adverts push that boundary beyond the current limit in a way which is so provocative that it is guaranteed to turn heads let alone draw attention. These provoked a double take for me, something that does not happen often and thus they have been included here, they are two print advertisements for Rachachuros Seasoning. Without adding too much criticism these are simply utilising simple tactics to attain attention, although to a new degree, its still questionable how positive the response from consumers could be.
